by hedonism and a desire to look youthful. Instead of suits men began wearing “sports clothes with caps, plus fours trousers and argyle sweaters. While women wore oversized hats that slipped down over their bobbed hair and the beaded, waistless, sleeveless dresses which made them look like they were playing dress up in their mother’s gowns.
We believe in a post COVID-19 era where the way we dress will be dominated by a new sense of freedom, where we dress to tell our story, to be empowered, to feel strong, to follow our dreams, and to play with our own statement. We believe that we will see a broader acceptance on how to dress for any occasion, whether that is wearing a jumpsuit to the office with heels, or a full dressed-up outfit with sneakers to the park with our kids.
Times are changing and the way we relate to it as well. We anticipate that the new post COVID-19 era is going to transform the fashion values which has been in the making for a long time now. As an industry we have the opportunity to transparently onboard the world to a new generation of fashion, through internal, human and collective values and actions which for many years have been kept “unknown” for final buyers.