“While we are not perfumers, we like to think of ourselves as educated ambassadors of Scandinavia. Having lived here since the turn of the millennium, we have a healthy knowledge of the flora, climate and lifestyles of the Scandinavian region and peoples. So, rather than follow the herd and use common scent accords and then dress them up to promise something special, we always aim to create the most authentic fragrance impressions of the Scandinavian region as possible – a region few understand in olfactory terms and a region of limited relevant industry history.
We start by identifying an aspect of the region, a theme, that is both precious to its inhabitants and exotic to the outside world. We are aided by two important people:
Firstly, our gentleman French perfumer, who helps us interpret that theme through a combination of artistry and chemistry. He regularly visits Scandinavia to build his own understanding of this region; we cycle in Copenhagen, swim in Swedish lakes, explore the Norwegian fjords, and trek through the forests and coastline together.”
“Secondly, the Danish gardener, who grew up in Sweden and spent her summers in Norway, and has had a passion for gardening since early childhood. She helps us understand the theme, what grows there and when, and – more often than not – we go visit.
Our Copenhagen garden is also a constant source of experimentation and inspiration with more than one hundred and fifty rose varieties growing alongside a cornucopia of temperate flora, and a special new section reserved for growing scented Nordic wildflowers from seeds.”
They call their fragrances ‘chapters’, and each chapter has its own graphic symbol, many of which can be found inside their pattern motif: the evergreen forests, the maritime history, the long summer days, the cold winters, the cosiness, the love, the Nordic flags, the unusual letters in the Scandinavian alphabets…
In essence, their pattern motif tells the story of Scandinavia and each symbol represents one of those chapters.
The sudden cloudburst of a summer shower, the muted grey drizzle of an autumn mist, that precious moment when the drops stop falling and nature breathes again.
Scent notes: of wet grass and misted peony, damp earth and slippery cobblestones.
In Sweden, allemansrätten gives the right to roam across the entire country on the condition only footprints are left behind. The rough, exposed terrain of the north Swedish fells make for arguably the most spectacular trails.
Scented notes: Heather and thyme, ground berries and leaf sap.
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